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Rethinking what makes the world's greatest brand great

Have you ever wondered which is the world’s greatest brand? In this post I invite you to open your mind. What makes a great brand? Is it their logo, the visual language, the experience, revenues, products or their people – or all of these, and…

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Jock's! Your brand is peeping through

Driving into the studio yesterday I was struck by a large piece of graffiti on Montague St. Living up north close to a rail line I’m used to seeing large, great pieces of street art. This one stood out because, well, this part of South…

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An entrepreneur’s end game brand strategy

The controversial online bookmaker’s brand Tom Waterhouse has cashed in. Tom Waterhouse has reminded all of us of the power of a focused entrepreneur’s eye on the end prize when building a brand. We spend so much time observing the way brand’s build equity with…

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Author of Harry Potter series, J.K. Rowling proves the worth of a strong personal brand

The “Harry Potter” author was exposed by a newspaper on July 14 as the author of “The Cuckoo’s Calling,” a thriller marketed as being by a former soldier and a first-time novelist named Robert Galbraith. What was meant to be an exercise in literary freedom…

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