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Chadstone is expanding once again

Chadstone Shopping Centre first open their doors in 1960 and has since been Australia’s largest and most luxury shopping destination. Check out the transformation that the centre has undergone over the years. 

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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5 Tips for Charity Branding

A little while ago I received an email from a young designer working with a charity asking for tips on branding for the charity. We get a lot of requests from charities, non-for-profits and cash strapped start-ups for help so I thought putting the tips…

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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A peek into the branded space of Skype's headquarters in Palo Alto

In these days of global business, a company’s ability to create brand spaces to inspire and reflect their culture creates a key platform for brand strategy alignment. And as a fast growing disruptor of their category, the global internet-based telco Skype understand how critical brand…

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Jock's! Your brand is peeping through

Driving into the studio yesterday I was struck by a large piece of graffiti on Montague St. Living up north close to a rail line I’m used to seeing large, great pieces of street art. This one stood out because, well, this part of South…

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