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Rspnsv Icns – Why Responsive Logos are the latest must have in your brand toolbox

Toto – We’re not in Kansas Anymore In case you missed the email – the world for brands has changed… permanently… and change will continue to be the only constant. The role of brand is first and foremost to engage with the consumer which has…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Amex's big promise for small business; can they deliver and shift the brand’s perception?

American Express has long had to battle its image as being elitist and not retailer friendly, especially for small businesses. Now they are trying to change this perception by starting a movement and becoming the ambassador for local business with their campaign ‘Think big, shop…

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Our branding work for Brandhook – a great outcome for a great agency

Our brand strategy and brand identity design for Brand Research Agency, Brandhook. With offices in London and Melbourne, Brandhook were keen to grasp a sharper, more defined and differentiated position in their market with a new brand identity that aligned with the quality of the…

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The race that stops a nation is not really about racing

Along with the rest of Melbourne, we’ve downed tools today for a horse race. However, for most of us the day really has nothing to do with horses or even sport. The Melbourne Cup Carnival is one of Melbourne’s biggest events. A powerful brand that…

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Brand gesture from Walkers Crisps instantly rewards brand conversation

Frito-Lay brand Walkers Crisps connects social and outdoor media to create a rewarding brand gesture for fans. In a great way to generate brand interaction, punters were encouraged to ‘tweet to eat’ and instantly given a cheeky little packet of crisps for their work.

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The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.

The Forefather of Brand Identity Guidelines If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn’t help you find your way, standards didn’t exist, even handmade lettering was common. Mass confusion was the status quo. In 1970, the…

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Brand battle: Get Wines Direct vs. Vinomofo

Online wine retailers Get Wines Direct and Vinomofo have very similar product and sales channels but very different brands. With such similar product offerings, can brand play a role in influencing sales?

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Brand Reviews – Fake, Real or Simply Enticed

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

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Pantone reminds us of the critical role colour plays in brand identity design

  These minimalist posters designed for Pantone use famous characters to remind us of the importance of color in recognition and recall. Anyone who has ever worked in or with a brand identity design agency will be familiar with Pantone, the brand that represents the…

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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