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The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.

The Forefather of Brand Identity Guidelines If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn’t help you find your way, standards didn’t exist, even handmade lettering was common. Mass confusion was the status quo. In 1970, the…

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The Manual is dead. Long live the Brand.

A Guest Post by Czech designer and founder of OpenBrand.com, Lumir Kajnar. Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the…

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