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Border Farce. Why brand identity needs consideration

A couple of weeks ago when the Immigration Minister Scott Morrison held another press conference to tell nobody, nothing about whats not going on at any undisclosed locations where there are no boats. But the takeaway from the press conference was not interest in the…

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Vancouver provides an innovative and classy response to help the homeless

Earlier this year, Camden Borough Council came under fire for their “Camden Bench”, a design inspired to dissuade drug deals, bag theft, skateboarding and littering. But the design was also heavily criticised for stopping homeless people from using the bench as a place to sleep…

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Dark Mofo and David Walsh’s remarkable attempts to put Tassie on the map

For the last two weeks, the internet across all media has been abuzz with news out of Hobart as the Dark Mofo festival rolled out. A huge variety of events, performances, food, culture, art and a bunch of naked people combined to make Tasmania the…

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How Pop Ups are helping brands create experiences for consumers

A growing trend in short-term brand activations is getting traction, not just in Melbourne, but everywhere. “Pop Ups” are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that…

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The humble bottle cap is helping brands turn a necessity into an experience.

  Bottled drinks of all varieties are often the topic of conversation, especially in sustainability circles. Whatever your feelings are about our mass consumption and the effects of plastic pollution on the planet, plastic bottles are currently a necessary evil. And at the top of…

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Massimo Vignelli, 1931 – 2014

As an agency that sees a number of designers through its doors, many of us have been influenced by the amazing legacy left by Massimo Vignelli, who passed away early this week. He was an inspiration to the design community and many have left their…

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Small advertising budgets do not always equal small market cut-through

A budget airline in the Philippines has recently shown that advertising doesn’t always require big bucks to see a big return on investment. Sometimes, all that’s needed is a simple idea, executed with intelligence.

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Ogilvy Brazil intelligently leverages everyday actions to build awareness of skin cancer

Ogilvy Brazil and Sol de Janeiro are training tattoo artists to spot signs of skin cancer, raise awareness and encourage Brazilians to get checked. The campaign is driven by Ogilvy Brazil and supported by sunscreen brand Sol de Janeiro, and the agency recruited 450 tattoo…

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A legendary brand gesture by Heineken

Heineken has teamed up with 40 sport, art and entertainment legends to create a series of one-off posters to be auctioned in support of global non-profit, Reporters Without Borders.

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Drunk at the screen: How alcohol brands maximise social media to reach consumers

A recent University of Queensland study has illustrated just how prevalent alcohol brands are on social media, and how their marketing strategies are reaching consumers in an environment far less regulated than traditional advertising. Using follower insights, brands are able to push messages at times…

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April Fools Day and Brand Hoaxes

As kids, April Fools Day was always a highlight, as we set about trying to best our peers, siblings or parents into believing something that was oh-so-funny or unbelievable. Then, as with most things, the older we got, the less we engaged with it. Brands,…

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Samsung and that selfie

Unless you were living in the darkest of holes in the past couple of weeks, it’s unlikely you missed the selfie that nearly broke the Internet. Posted by Ellen at the Oscars and featuring a number of A-list, grinning celebrities, the picture quickly became the…

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