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Transfield’s brand image laid to bare

The Biennale of Sydney ends 40 year relationship with Transfield. Several weeks ago, a friend came to me with a dilemma. As a contributing artist to the Biennale of Sydney, she was devastated to learn that the event’s founding sponsor, Transfield Holdings, was profiting from…

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Regional Brand will be a Winner

A case study in collaboration Natalie Greenwood and Michael Brouwer have created Greenhood Organic Farms at Timboon, in Victoria’s southwest and it provides a very clever example of how regional brands should be thinking. They are proactively creating a structure for the farm that builds…

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When to change a brand name

The Cootes brand name should scoot away Two people were killed and five injured when a Cootes fuel tanker lost control on a bend in the Sydney suburb of Mona Vale and burst into flames on October 1 last year. What that tragic accident did…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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The Instagram Handbook for Brands

Instagram has just published a handbook to help brands inspire and connect with their audiences. The book explores how businesses effectively use Instagram to engage with their communities by bringing “their unique identities and values to life”.

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A Brand That Will Fly – Inspiring New Businesses Ideas

Indoor Skydive is different and relevant Indoor Skydive Australia listed in January 2013, raising $12 million with its IPO at 20¢ a share. The stock peaked at more than 75¢ in September, and was up 200 per cent in 2013. Shares are currently trading at…

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The decision to remove tobacco products is a bold but applaudable strategy by CVS

Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater…

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Brand mirror on the wall who is the Ugliest of them all?

Myer & David Jones Merger Should be Explored Last week we all found out that department store Myer invited its major rival David Jones on October 28, 2013 to enter talks about a potential merger, offering to give Myer shares to David Jones shareholders in…

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Doritos has already won the Superbowl

Today in America, it’s Superbowl Sunday — probably the biggest sporting event in the country and one of the top few in the world. Last year the Superbowl was watched by over 108 million viewers in America alone. It’s also the single biggest event on…

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ABC – iconic Australian brand labelled as unpatriotic

Prime Minister Tony Abbot has attacked the ABC, telling 2GB radio that the national broadcaster ”instinctively takes everyone’s side but Australia’s”. The notion of an unpatriotic ABC struck a bit of a chord with me, as I personally can’t imagine a more Australian brand.

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Olympic Advertising with heart

With the Sochi Winter Olympic Games fast approaching, we’re starting to see lead up advertising. As a life long skier and winter follower, the Olympics are the highlight of my sport watching calendar (especially since the X-Games doesn’t make its way to Australia). Most of…

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