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Bonds ad campaign breaking female stereotypes with ‘The Queendom’

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…

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Combating violence against women and their children: Our Watch Awards winners announced

The first annual Our Watch Awards were held on the 10th of September. The Our Watch Awards recognise and reward exemplary reporting of violence against women, in particular reporting that highlights the causes of violence and what we as a society can do to ‘stop it…

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HoMie: Buy-one-give-one model, brand building with a social conscious

A brand that has captured my heart recently is a new clothing store in Melbourne Central called HoMie. They stock brand new clothing to sell to the public and for every piece of clothing that’s sold one piece gets donated to a person experiencing homelessness. This…

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