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Unconscious Bias Works Against Gillard Personal Brand

Gender bias most certainly did play a role in the demise of Julia Gillard. Even if it was unconscious. Unconscious bias is innate within each and every one of us. Our instinct will often seek out people we assume are similar to us (and Julia…

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Branding Politics

In the aftermath of the recent Rudd-Gillard leadership debacle within the Australian Labour party I think it’s fitting to take look at some of the best political branding moments.

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Lessons in Brand Language

Recently I lost the entire index of contacts on my phone and the only thing I was left was a list of conversations categorised by date. Consequently the only way to decipher a contact’s name and number was to identify the conversation. Suddenly my phone did not seem…

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Say "hello" to the brave new world of ads – long-form branded entertainment.

The Future of Advertising I was out to dinner a couple of weeks ago with a group of friends enjoying an evening of Italian food, great wine and conversation. As the meal progressed, iPhones appeared and disappeared seamlessly recording and sharing the experience through a…

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Crowd Sourcing Big Lessons

  Earlier in the year we wrote about the new collaborative spirit playing out in the world of brands, including crowd funding by entrepreneurial individuals and enterprises. Recently in rural Australia we have witnessed a new frontier for such activities in the form of crowd…

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Myspace back from brand hell – maybe?

  Earlier this month, a Justin Timberlake-backed Myspace reintroduced itself to the public. This time around they are repositioning themselves as a music-oriented, online social space – following their ill-fated attempt at a revival during the turn of the decade. To mark this return, they’ve…

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HIS Story – A Next Generation Retail Concept dedicated for men

THE BRAVE NEW WORLD OF RETAIL BRANDING. Last month we wrote an article for The Melbourne Review that explored the direction of market focused specialty retail. In the article we mentioned a client we’d worked with many moons ago who had a concept for an…

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New freejumping Vid from our mates at Bounce.

Last year when we created the brand and identity system for the guys at Bounce we had no idea it’d be quite this epic… (Watch the clip after the jump)

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Brand respect. Turning complaints into advocacy.

Promises are easily made but delivering on them is a constant challenge for any brand. One of the biggest tests for a brand is not in making the sale – it is in how they respond when the customer has a problem. How you treat…

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Tom Waterhouse retracts but has the damage to his brand already been done?

Just a week after I last wrote about The Rise and Potential Fall of the Tom Waterhouse Brand, Tom publicly apologised for excessive use of advertising. In the same breath that he apologised he justified the former over use of his advertising campaigns because of…

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Australia's wedding industry shifts away from the mainstream

The wedding industry is a fairly unique retail category, with short-term customers who, whilst being ultra-committed, are generally inexperienced in the area and unlikely to bring repeat business. Brands in this sector are notorious for exploiting these short-term relationships by overcharging and often under-delivering.

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Our top 10 tips for ‘best practice’ within a branding studio

Behind Every Great Agency Is… Often we are asked what makes our branding studio ‘chug’ along like a well oiled machine? Our agency is no different from any other well run business, the secret to our success is organization, systems and processes. We’ve compiled a…

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