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Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop…

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The Art of Bold Retail Brand Gestures

Leveraging the Brand Magic of Art. For many brands, especially those who are business to consumer/customer brands, the great challenge is to creatively engage with your audience.

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Retail Brand Innovation – McDonald's to launch in-store TV channel

Retail Branding in Living Colour McDonald’s in the US is set to launch an in-store TV channel featuring; local school sports, movie previews and heartwarming human interest stories

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24 Pics of Fresh Street Art from Europe

Street art of Continental Europe. On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The…

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Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties. The resort is in an idyllic spot overlooking Phillip Island. It has a…

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Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

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Jean Hailes – Beautifully Executed Brand Re-Positioning

A Beautifully Executed Re-branding Project. We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health…

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Our lovely new Brand Strategy & Brand identity Design for the Litmus Group

The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.

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Coles, clever brand stretch or caught red-handed diluting their brand?

The famous and annoying catch cry, “down, down” and the big red finger might actually carry far greater symbolism for Coles and their reputation than they realise. As the brand becomes more elastic and focuses on ‘stretch, stretch how far can we stretch’, could this…

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IKEA fresh brand imagery by photographer Carl Kleiner

IKEA reminds us to not forget the Brand Communication in our Brands. Last year we featured a post on IKEA’s brand communication, and here the Swedish mass-design furniture and home-wares brand are popping up again. As a global brand, IKEA is well known for the…

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Bold Brand Communication Design – The Art of Standing Out

The Brand Art of Standing-Out. Rotterdam-based artist Florentijn Hofman has created this wonderful work; ‘stor gul kanin (big yellow rabbit)’, his newest large-scale sculpture conceived for this summer’s Openart Biennale in öreboro, Sweden. Hofman’s work uses scale and context to challenge the function and purpose…

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Brand Communication. Move, Eat, Learn – Capturing the Spirit of Travel

Viral Brand Story Telling Captures the Spirit of Travel 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage = a trip of a lifetime… all to turn 3 ambitious linear concepts based on…

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