By Category

Fashion Retail Meets Technology in Ralph Lauren's New Smart Dressing Rooms

The Smart Technology Trend Continues for Retail Brands As retail brands continue to look at innovating their spaces to create stronger and more engaging customer experiences, Ralph Lauren in New York has gone high tech.

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How brand loyalty programs can kill-off customer loyalty

Times are tough enough in retail land without disappointing loyal customers Last weekend my wife went shopping for some new bedding. As has become habit she headed straight to our local Adairs, a chain of homewares and manchester retail stores in Australia. We’ve been members…

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Is customer engagement the new customer loyalty?

Today‚Äôs post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Last month I attended the Customer Loyalty and Engagement Conference in Sydney and although the speakers represented a wide range of industries, what emerged…

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Online retail brands that are working some magic

The Prey of a Sneaking Duck Shoes of Prey was founded by Michael Fox, Mike Knapp and Jodie Fox in Sydney in 2009. Love the name. Also love what they are doing with 3D printing.

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Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily…

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