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Thonet Bike – design brand hype

Last week we came across the Thonet wooden concept bike designed by Australian Architect/Designer Andy Martin. Immediately it seemed like the kind of thing we should be writing about, two brands strategically aligning to create beautiful desirable products. But that would be wrong.

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Unveiling our new brand identity for Ferve Tickets

Ferve – a new brand for the love of festivals We are proud to showcase the name and brand identity for Ferve Tickets, eFirst’s ticketing company. From technology geeks to festivarians, Ferve tickets is a deliberate niche ticketing brand that is passionate about festivals. Beyond…

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Retail Branding – Aesop & Lucy McRae create the film: Morphe

Aesop has commissioned artist Lucy McRae to create a short film for the relaunch of the Aesop.com website. The film explores “science and beauty in a speculative tale that embodies thematic aspects of Mary Shelley’s Frankenstein and Charles Perrault’s Sleeping Beauty.” Is a very interesting piece from an…

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Proudly local – A fresh brand identity for GMHBA health insurance

We are proud to share our brand strategy and design work for health insurer, GMHBA. A small regional brand, GMHBA has to compete with large multi-national and national brands but it cannot match their significantly larger marketing budgets. Despite very high levels of member satisfaction…

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Camp Nectar – the art of branding fruit

To show that Camp Nectar’s fruit juice is all natural Brazilian creative agency ageisobar created a real life fruit juice box. Brazilian juice company Camp Nectar appointed AGE Isobar to demonstrate that its products use ‘all natural’ ingredients. The ad agency came up with a clever…

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Beautiful Camera Animation

Literally writing this one handed today, so it’s going a quickie. Caught this beautiful little animation over on Devour created by Brazilian animator Antonio Vicentini.

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Aesop brand extension with personality

Aesop has teamed up with the french APC fashion brand to create an awesomely daring brand extension. Post Poo Drops! What appeared to many to be an April fools joke is an actual product, available from both APC and Aesop stores. As a continuation of…

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Simple visual story telling…

As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She…

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I See Beautiful Type

As someone who’s spent too much of my life wading through font collections to find the right one for a clients big brand development or even a friends invite this clever simple piece from Austrian designer Moritz Resl jumped out at me. A clever way to…

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The best file format for Logos

Evolving file formats In a post last year I explained ‘Why the designer needs an EPS‘. A post to clarify the differences between Vector and Bitmap files and why one might be preferable to the other. Near the end of the post I mentioned that…

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Atherstone, bringing the good life to the west

Place brand development, identity, naming, campaign design and execution. This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west.

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As technology evolves, the story remains the same

A New standard of electronic book A beautiful new Book has raised the bar for the rapidly evolving publishing industry. Naturally it is an electronic book, but one that blurs the line between movies and books in a most beautiful way. The book, or actually…

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