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Playful branding design is not just for kids!

  The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project. Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp…

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Cooking online and the power of digital collaborations

Between Wednesday’s snack day and a debate about Mastershef, its safe to say we all love food here at Truly. But for something a little off the shelf, Collaborative Cooking is bringing our love of design, creative thinking and food together as one. Collaborative Cooking…

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Comic Sans for Cancer

Make mention of the name “Comic Sans” in design circles and you’re likely to be met with visceral reactions. The font, designed by Vincent Connare and released by Microsoft in 1994 is one of the most disliked fonts in the design community, and one of…

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Massimo Vignelli, 1931 – 2014

As an agency that sees a number of designers through its doors, many of us have been influenced by the amazing legacy left by Massimo Vignelli, who passed away early this week. He was an inspiration to the design community and many have left their…

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An invisible world captured on film

This Sunday marks the end of the Ballarat international Foto Biennale; so if you haven’t already paid it a visit, I recommend an excursion to our gold rush town to roam the streets, cafes and galleries for a tone of world-class photography. There is an…

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A new colour perception on the great master’s

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new…

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A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to…

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Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word…

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How to brand a landmark

Regular readers will already be familiar with the recent innovations taking place in the world of pop-up retail/brand experiences, from the beautifully evocative Cognac brand Martell, to the brand with balls Beatbox Burgers. A recent commission by appliance specialists Electrolux is about to be launched…

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Your Brand Image Is An Asset Worth Investing In

What’s your Brand Image saying about Your Business? A graphic reminder that the investment you make in your brand image today, builds a valuable business asset for tomorrow. There’s something intangible about brand image that means it is often seen as less critical to the…

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Kelvin Natural Slush Co. – Small Brand Big Personality

Following on from our post ‘Coffee Avenue – A Great Brand Experience on Wheels’, Kelvin Natural Slush Co., the brainchild of yet another corporate refugee turned foodie entrepreneur, just recently hit the streets in NYC, offering a more sophisticated version of a childhood favorite — the slushie. In an…

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