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Nike FuelStation Reinventing Retail Space and Product Interaction

Nike FuelStation at Boxpark London Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The…

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Turning Direct Mail into a Magical Brand Experience

Designing Direct Brand Experiences London designer Aimée Furnival of A Studio for Design has created a series of greetings cards that fold out into miniature gardens, in which the recipient can grow cress. A beautiful idea, beautifully designed – but the final piece provides an…

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