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Australian Retailer Target loses $2b of Goodwill and Brand Value

Brand irrelevance leads to evaporating brand value Australian retailer Target has struggled in recent years to maintain a valued, differentiated consumer proposition in the market.  As competitive pricing has become a table stake rather than an active brand differentiator, mid-market retailers like Target (and the…

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Truly Deeply Strategic – Building a compelling brand proposition for the VCCC

Strategic Thinking, Brand Architecture & Brand Communications Guidelines Truly Deeply consulted with all the VCCC partners and stakeholders to build consensus and develop a compelling and authentic brand proposition. This involved one-on-one meetings and group sessions with the leadership and marketing teams of the partners,…

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