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Email still best for brand offers but it must be relevant and informative

Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…

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The Six Golden Rules to Brand Extension

We recently sold our house through Marshall White, hiring an off-site self-storage unit in the process. We not only invested a reasonable sum in doing that, but also hours of weekend time carting our much loved (if little needed) household junk over to the storage…

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