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A Glimpse into the Future of Brand Identity Design

The Amusing Future of Brand Identity Recently I came across this great blog which shows not only the evolution to date of many of the world’s best known logos, but more amusingly where they might be heading in the future. Brands featured include Apple, KFC,…

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Seven new Rules of Retail Branding – How to Connect with the Contemporary Customer

The Tough Task of Staying Relevant The task for retail brands of connecting with customers continues to become more and more complex. Increased competition, decreased differentiation of product and price, and more savvy and time poor consumers is providing a challenge many retail brands are…

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Personal Brand with Passion

On the weekend we were presenting on Personal Branding at the annual Tennis Australia’s Coaches conference. It is a topic that always creates a strong level of creative tension because by definition it brings into focus the question of where an individual’s true passion and…

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Women’s Shoe Retailing Hero the Shoe

Towards the end of last year, Sally my wife and I spent a luxurious 15 nights in NYC. It was a delightful stay and one of the things we did from a research perspective was to have a focus on how women’s shoes were being…

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Print meets digital retail – Esquire Magazine launches on-page shoppable content

In a fascinating transition in the print/digital revolution, Esquire magazine is launching a new digital retail functionality in its December print issue, set to hit the streets on November 20th.

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A Christmas flash mob from West Jet – a Canadian brand you've just gotta love

Wishing you a Merry Christmas from Truly Deeply Here at Truly Deeply we love a good flash mob, especially if there’s a way that brands can create the magic without souring it with commercial intent. Last week Canada’s West Jet airlines surprised passengers waiting for…

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Docklands needs more then marketing – Our December article for The Melbourne Review

Place Branding ≠ Place making The news that 15 restaurants at Melbourne Docklands, or 40%, have closed their doors in the past 10 months brings into stark focus the challenges associated with place branding endeavors. Importantly, it is a reminder that place branding will only…

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Typographic Chessboard – A Christmas must-have for the Design Obsessed

Typographic Design Brilliance It’s one of those things that leaves you wondering why no-one has come up with it before. This typographic chess set designed by hat-trick is as beautiful as it is clever, where the ‘K’ letterform represents the king, and so-on.

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Brother creates a memorable brand campaign for their new Printer 3.0

Creative Brand Campaign Shows How Much the Times are A-Changing Technology brand Brother have put together a creative campaign to launch their new range of printers they’re calling Print 3.0. The creative is built around a scrapheap orchestra compiled of redundant printers, scanners, copiers, faxes,…

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What's on the Menu? The big Food Trends for 2013

Food Trends For FMCG & Retail Brands The Sterling-Rice Group in the US has tapped into their network of more than 100 world renowned chefs, restaurateurs and food experts to identify the top food trends we can expect to see on restaurant menus, in our quick…

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Another Brilliant Guerrilla Travel Brand Experience – Take a look at Brussels

A Brilliant New Brand Campaign of the French National Railway. Last year we wrote a blog on a brilliant tourism campaign for the French National Railway called the Escape machine (you can check it here). What we loved so much about the guerrilla campaign was…

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Marimekko & Finnair – A brand collaboration made for and in the heavens

A Brilliant Brand Design Partnership As a creative brand agency with a truly global view we’ve long been fans of the Marimekko brand with it’s striking visual language. And this year on a trip to Europe to meet with our brand and marketing peers as…

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