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A Complimentary Brand Project – facebook Fanwagens by Volkswagen

Check the ‘fanwagen T1’ and ‘fanwagen Beetle’ In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This…

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The Fine Art of Brand Seduction – Hermés Retail Brand Design Beauty

A Magical Execution of Retail Brand Design Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store…

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