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Brand C&A, gauging real-time consumer sentiment

Ever since the launch of Facebook in 2004, brands have been relentless in their search to find a solution to the issue of how to connect their online community with the offline world.  Global fashion retailer C&A have, as part of a large-scale brand reinvigoration…

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The Next Digital Generation

If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, internet-connected glasses.

  Directions to your destination appear literally before your eyes. You can talk to friends over video chat, take a photo or even buy a few things online…

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Heineken Limited Edition Design Contest

As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders.  A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no…

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Brand impact of KLM's 'Meet and Seat'

As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them. It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the…

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Moppers expanding retail brand horizons

Sportsgirl in Australia has had considerable media coverage this week with its so called Window Shop in Chapel Street Melbourne, the first of many interactive shopping billboards the clothing retailer plans to erect in various locations. The billboards feature images of key fashion items that…

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Lego Love – A Pure Expression of Brand Passion

Brand Envy Pure and Simple Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most…

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When Being Green isn't enough for Green Brands

Design is the Secret Ingredient in Successful Green brands of the Future My attention was hijacked recently by marketing images of this new concept car from VW. Concept cars pop-up at every motor show, and alone the sleek lines of the next big auto-thing is…

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Wimpy Burgers' Inclusive Branding Hits the Spot

A feel-good Burger Brand South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille…

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Visa Differentiates their Credit Card Brand in Europe through truly Innovative Technology

Baked-in Brand Differentiation I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects – as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of…

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The Top 5 Issues Brand Developers face in the ever-changing Digital Landscape

The ever-changing digital reality for Brand Communications – 60 Seconds on the Net Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in…

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Truly Deeply’s brand design work has just been published in Boxed & Labelled

Boxed and labelled Two – New Approaches to Packaging Design Our packaging design work for Gelati Sky and for EO Melbourne’s Easter event invitation have been featured in the latest publication from international design book publishers, Gestalten.

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Twitter Parties; Tiesto, HP and Intel team up to show us what Twitter can do in 2012

In 2011, Twitter’s influence in shaping brand reputations continued but most content was driven by the public. This year, Twitter’s new Facebook-style brand pages promise to provide more opportunities for brands to customise and highlight content. This also creates opportunities for brands to take Twitter…

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