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In-N-Out Burgers launches branded kicks

The Holy Grail of Branding. When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it…

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Burger King’s invitation to Harry and Meghan.

A Right Royal Bit of Branding Fun. I’m loving this brand campaign from Burger King leveraging the global interest in the current Royal family split. Creating timely brand ads that connect with something as newsworthy as the royal split is not a new idea, but…

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Is supporting a competitor the most noble brand gesture of all?

The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and runs an ad campaign asking their customers to buy from their competitor instead – but that’s…

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Convenience stores; The hidden fast food player.

Consumer trend breathes new life into the Servo pie. Anyone who owns or manages a cafe, restaurant or fast food business knows how tough the market is. Over the last decade the way people eat has changed dramatically with out of home eating (including delivery)…

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The Impossible Whopper – A brave new fast food frontier.

One small bite for man but one big bite for meat free mankind. Recently Burger King and Impossible foods announce the launch of the Impossible Whopper – a meat free twin to the global burger brand’s hero product. For those who’ve been watching the meat…

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Papa John’s – When Brand Personalities Strike Out.

The Founder-Led Branding Dilemma. I recently caught up with the news that global pizza chain Papa John’s is set to remove the image of their founder from company branding. Papa John’s Chairman and founder, John Schnatter made a racist remark during an internal training session…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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McDonald’s shows why the web is the best and worst thing to happen for brands

Not a smart branding idea in hindsight When it comes to marketing and brand building, McDonald’s are about as savvy as they come. With huge departments of marketing specialists and many years in the game, you’d think they’d know how to navigate the tricky waters…

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McDonalds Vs Burger King – A battle of brand association

All brands have meaning in the minds of their market Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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Brands need to evolve to stay relevant – McDonalds launches McBike

Brands must Evolve to stay Relevant and Engaging. As consumer habits and tastes change, brands need to be on the look-out for signals they are losing relevance, and even more important is the demand to constantly evolve in order to keep step with their customers.…

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Brand fade: Is McDonalds losing its shine for Gen Z?

While taking my 11-year-old son to Little Athletics, I noticed how a once strong brand is losing its relevance. When trying to give out the award for athlete of the day, I struggled several times to get any of kids to accept it. The reason…

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