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Fast Food From Farmers? How far can a brand promise stretch?

Burger Chain’s Ballsy Brand Proposition Walking the retail streets of Boston last month I came across this window poster trumpeting the arrival of burger chain ‘b.good‘ to town. I was struck by the proposition; ‘Food from Farmers’ as a pretty ballsy brand promise for a…

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US fast food brand serves-up 13 hour slow cooked ad

When US fast food brand Arby’s was looking for a way to promote their Smokehouse Brisket Sandwich, they found the solution in the most obvious of places – it was literally baked into the product. Many marketers find it difficult to see beyond the paradigm…

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Brand Agency Truly Deeply featured in The New Daily

The New Daily is a brand new online news site. In their first week of publication they interviewed Truly Deeply Founder & Managing Director David Ansett about the agency, their blend of branding and entrepreneurship and Etto, the pasta bar concept they launched this year.…

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Storm in a Chicken Bucket

First published in National Times A Guest post by Melbourne-based writer James Schloeffel We now know that Colonel Sanders’ poultry empire isn’t just about dishing out greasy chicken and fake potato. It is also racist. At least that is what some American YouTube viewers and…

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Wimpy Burgers' Inclusive Branding Hits the Spot

A feel-good Burger Brand South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille…

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