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Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU to promote competition between the UK’s major financial institutions. The rebrands for Lloyds and TSB were both executed…

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