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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Brand Lies: Nutella held accountable for misleading advertising

Consumers have always made brands accountable for their promises. Now, more than ever, they are also being made to pay for misleading claims. Nutella is latest brand being forced to compensate those it deceived into believing their product was healthy.

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Manchester United – The Global Mega Brand!

Brands don’t get much bigger! Manchester United are the most successful English Premier League (EPL) club having won the title 19 times last weekend surpassing Liverpool FC‘s record of 18 titles. It all began in 1993 when manager Sir Alex Ferguson ended a 26-year drought…

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