We always stress the importance of protecting your brand by trademarking the name, identity and its associated positioning but what if that is not enough. This week, an interesting case of brand security is in the Australian courts. It is a David and Golliath fight…
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Brand Experiences with Brand Differentiation Designed-in Australian beer brand VB has just launched a sales promotion based on a seriously smart product innovation – the disposable ice box. The ‘Esky’ as ice boxes are called down under is an essential piece of beer drinkining equipment…
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This week there has been a lot of press coverage of Brand Finance’s ranking of Australia’s strongest brands. The study focused on brand portfolios owned by ASX listed companies and excluded secondary listings. The value of individual brands was not split out, so the results…
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