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Stranger brand partnerships this Halloween

Lyft and Netflix partner for Strange Mode rides To celebrate Halloween and a new season of “Stranger Things”, Lyft partnered with Netflix in the USA to create Strange Mode on their app. Riders in in the USA were able to opt into the mode for…

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The 6th Annual “Hey Jimmy Kimmel I Told My Kids I Ate All Their Halloween Candy.”

I never get tired of this… Does that make me a bad person? For the past five years US comedian and late night show host Jimmy Kimmel has asked parents to pretend they ate all their kids’ Halloween loot and post video of their kids…

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Dear Target…I love you – When brands do the right thing.

Target championing disabilities as normal – a brilliant retail brand strategy. I spotted Target making the headlines around the world this week, all for very commendable reasons. In their weekly catalogue, they featured a young child with a disability wearing one of their Halloween products,…

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Spooktacular brands

With the weekend that’s in it, and someone who isn’t overly interested in horse racing, but happy for my day off tomorrow, I was more interested in dressing as a zombie Beyonce at the weekend than donning a black and white number for Derby Day.…

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