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Why do theatre productions shy away from social media engagement?

I recently went to see Grease at the Regent Theatre in Melbourne. As we were being seated the were ushers telling off people who were taking photos of the opening screen. As you can see by the person in front of me, we were both…

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#illridewithyou – the power of emotional connection

Every day brands try to engage with their customers on social media and one of the ways they do this is by starting a movement using a hashtag. Every now and then a brilliant hashtag will spread like wildfire as customers connect with the sentiment…

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