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When #’s backfire for brands

Social media has revolutionised marketing practices creating a sense of intimacy with customers and brands never before experienced. With relationships moving from transactional to social, the power of social media is being harnessed to communicate directly with customers irrespective of location. The downside is a…

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Why do theatre productions shy away from social media engagement?

I recently went to see Grease at the Regent Theatre in Melbourne. As we were being seated the were ushers telling off people who were taking photos of the opening screen. As you can see by the person in front of me, we were both…

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