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Hot Wheels – Life imitates Brand imitates Life

A Red Hot Brand Experience. In this spin-out of life imitating brand, Hot Wheels have put their brand all over the world record truck jump, creating a life-sized  Hot Wheels jump track and capturing the wonderment of childhood play for a huge audience of grown-ups…

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Mattel’s Magic Hot Wheels Brand Campaign

Loving this great ambient ad for Mattel’s Hot Wheels created in Mexico by Ad Agency OGILVY – a great example of capturing the magic of a brand and translating it across a mass medium. This little beauty was spotted by Juan Pablo Sanchez Owner and…

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