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Pop up hotels an interesting place branding option

The Easter break is a great reminder of the varying demands placed on accommodation places. Peak periods, whether it be holiday driven or major events often means greater demand than availability for accommodation. It is the very reason why we are likely to see a…

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Club Med delivers standout brand-led experiences

It’s increasingly very difficult to stand out in the highly competitive world of upscale hotel and resort brands. That’s why Club Med took my by complete surprise – in a great way. Refreshing, distinct and driven by an amazing brand culture, Club Med’s employees have…

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