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Qantas backs Hugh to sell Australia and make their brand more relatable

Employing celebrity ambassadors is not a new strategy for airlines. But this month, we’ve seen Emirates launch their campaign with Jennifer Anniston, Etihad has Nicole Kidman and Qantas has added Hugh Jackman to their list of ambassadors. For a brand that many Aussies seem to…

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That's Showbiz – Personal Brands in the Spotlight

BRW’s Annual Top 50 Entertainers The most recent issue of BRW in Australia features the top 50 local entertainers listed by earnings for the year. Quoted throughout the feature was our Talent Inc! personal brand report, with our very own Mark Richards (sic) providing the…

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