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The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight…

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A Sneak Peek at the new Burger King Store Design

Battle of the Burger Giants Global burger giant; Burger King are about to kick-off the process of overhauling the design of their 12,000 stores worldwide. Partly driven in response to the McDonalds global McCafe evolution, Burger King are looking to stay relevant with the times…

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