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To build a brand you need a 100 years or $100 Million

I’ve heard this so many times, normally from a client, normally when we’re talking to them about the effort needed to bring their brand to life. It’s a simple response that gives them a simple out: We don’t have the monumental time or budget of…

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The Art of Outdoor Brand Communication Design

Billboard Brand Design Genius The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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