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Let's give smaller product brands a fair go

I recently stumbled across my new favourite cider brand at Taste festival in Melbourne, Lychee Gold. At an event where Rekorderlig was plastered everywhere I’m surprised that this small brand got a look in edgewise but by the end of the first night the small cider supplier…

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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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