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M&A Rebrand fail: ING Direct becomes Capital One 360

If you ever doubted the real value of a brand name and identity, try taking it away from your loyal customers and watch the reaction. In the USA, ING Direct is no more – and Capital One is finding out the hard way that brand…

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If I could talk to the animals….

There are Orangutan ads, and there are Orangutan ads. They can help to create connection with your brand or they can make you feel….. well weird. I find the two ads on TV at present polarising.

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