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Disruption is the key to real brand growth

New Report shows less than 1 in 10 brands grew between 2014 and 2017. Research agency Kantar Millward Brown’s analysis of the BrandZ™ global database shows brand growth is getting harder but disruption makes the difference. Brands that had achieve significant growth are doing so…

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How your choice of internet browser determines if you’re an original thinker

It turns out the browser you use determines job performance, commitment and innovative thinking. Organizational psychologist Adam Grant in his TED Talk; ‘The surprising habits of original thinkers’ presents an insight into browser choice as an indicator of innovative and original thinking. Grant says; “There’s…

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Pacific Brands Leadership Changes a Reminder of Innovation Challenges

A couple of weeks ago we witnessed the demise of the CEO of Pacific Brands, because according to media reports, he and the Board did not share the same vision for the business.

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Big Ideas and Brand Distraction

At the end of a long hard day have you ever sat back and dreamt of escaping the constraints of modern life? I know I have. It’s what makes all the sea change programs and stories so appealing. So when recently I found myself watching…

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