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Smart Dutch start-up 'Add My Window' brings consumers to the advertising table

Dutch start-up Add My Window is putting advertising posters into people‚Äôs front windows. Anyone with a public facing window can hook-up with the company to rent the space out to companies looking for alternative ad space in the area. As brands look for new channels…

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US fast food brand serves-up 13 hour slow cooked ad

When US fast food brand Arby’s was looking for a way to promote their Smokehouse Brisket Sandwich, they found the solution in the most obvious of places – it was literally baked into the product. Many marketers find it difficult to see beyond the paradigm…

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