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The Toughest Job in the World – A Social Media Campaign full of Engagement

The most important job is also the world’s toughest job. Unlimited hours. No breaks. No Time to Sleep. 365 Days a Year. You can only eat lunch when the associates have finished eating their. And the position pays… absolutely nothing.

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Burger King Builds an Integrated Campaign around the Power of a Guilty Secret

The Power of a Guilty Secret For 20 years, Burger King New Zealand has built their brand around The Whopper, it’s theĀ  burger of choice for many Kiwis. So when Burger King NZ needed to ask them to put that love and loyalty to one…

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Creating Impact with Shocking but Powerful Advertising

A powerful advertising campaign for Amnesty International – raising awareness for Human Rights Around the world, every day people struggle to live with basic human rights of freedom and justice, rights that as Australians we enjoy everyday. Recently the events in Syria and the reports…

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Mini Inspire with their Not Normal Integrated Brand Campaign

Automotive Brand Mini Inspires Again with this Cool Integrated Campaign. In the world of car brand communications we’re used to being served-up the same bland messaging by manufacturer after manufacturer in their marketing campaigns. No doubt it’s a challenge is to capture the essence of…

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Pure Brand Inspiration – A Pure Blonde Moment Hits the Mark

Having A Beautiful Brand Moment I’m loving this Pure Blonde beer ad at the moment. Inspired and inspiring – every now and then an ad rises above the noise to capture my attention and take my breathe away. The current ad for CUB’s Pure Blonde…

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Sweet little retail design concept from Boston

A Tasty Looking Retail Brand Identity Spotted this tasty confectionery retail brand on my recent trip to Boston. Loved the integrated brand design from visual identity to store design, packaging design to product – in a word; ‘sweet’.

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A stylish piece of stand-out fashion retail design – the All Saints store in Boston

Sowing the Seeds of Great Retail Brand Design. At first glance this retail store in the heart of Boston’s fashion precinct looks like any other until you notice that the windows are not filled with stock, but with antique sowing machines. On a strip where…

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Coke takes Brand Sponsorship to new heights with this Integrated Campaign

A Creatively Integrated Brand Sponsorship. One of the greatest challenges for every brand is to create a deep connection with those most critical to their business success. It’s not necessarily a matter of making a deep connection with every single person in your market, but…

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Truly Deeply joins E3 – the Premier Global Network of Independent Brand Strategy and Communications Agencies.

The Cream of International Brand Strategy & Communications Agencies. Recently Truly Deeply founders Pete Singline and Dave Ansett attended E3’s annual general meeting in Prague to present the agency for consideration to be admitted into the prestigious E3 global network. As the premier global network…

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Streets strike Gold with their Share Happiness product sampling and integrated brand campaign.

Brand Campaigns Deliver Happiness. What could be cooler – Summer – your mates – free Streets Ice Cream and cool 360 degrees photography to capture the moment – kinda like being in your own Matrix film.

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Bing | Decode Jay-Z – Online Integrated Brand Campaign

The Brave New World of Online Brand Communication There’s no doubt new technology and accelerating the range of possibilities for brand communication online at a far greater rate than we are able to explore them. When the print medium took hold as the major brand…

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