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Is Branding Dead? A rich topic for exploration

The future of branding is uncertain – A guest article written by Joshua Li, Growth & Marketing Specialist at Collective Campus Experts have argued brands are becoming more important than ever in the era of information overload, allowing people to make easy, habitual purchasing decisions…

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Qantas backs Hugh to sell Australia and make their brand more relatable

Employing celebrity ambassadors is not a new strategy for airlines. But this month, we’ve seen Emirates launch their campaign with Jennifer Anniston, Etihad has Nicole Kidman and Qantas has added Hugh Jackman to their list of ambassadors. For a brand that many Aussies seem to…

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Truly Deeply creates next generation home builder brand, Momu

Truly Deeply is proud to share our brand strategy and design work for new Perth home builder, Momu. Momu re-imagines the home building experience from the ground up, with a tech savvy audience in mind. It’s big on customer empowerment and light on old fashioned…

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Unexpected brand canvases can deliver a big pay-off for customer engagement

Stunning Images Create Memorable Brand Connections Artist Julien Nonnon’s recent project projecting his stunning images onto buildings around the streets of Paris is a graphic reminder of the power of placing brand visual language in unexpected places. Even as go-to-market channels for brands splinter with…

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Our charity art show; Art with Heart 2015 – Another brilliant event

Truly Deeply’s annual charity art exhibition – A roaring success. Last night we held our annual Art with Heart show at the Truly Deeply Studio. 53 artists contributed and around 180 friends came along to rock it out and help us raise much needed funds…

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Realtor.com – Cuts-through the sales clutter with warmth, personality & humour

In the world of sales, lead with an engaging brandpersonality In the hyper sales environment of real estate, Realtor.com in the US is backing-up their product and technology innovations with a brand that is big on engaging personality. It doesn’t seem like rocket science; creating…

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RACV good Samaritan gesture delivers priceless brand engagement

RACV lives their tagline ‘we’re there for you’ and builds significant brand appeal. During the weekend, the RACV brand got a major boost and it wasn’t due to any stunt, advertising or social activation. This is a genuine example of RACV living their brand beliefs…

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Truly Deeply refreshes Warriewood Square Shopping Centre brand to embrace Northern Beaches lifestyle

New look helps sell Warriewood Square’s vision to retailers and the local community. As part of Warriewood Square Shopping Centre’s $85 million redevelopment, Truly Deeply was engaged to create an aspirational brand to capture the local spirit and build excitement for the future.

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Utilising brand design to reconnect milk consumers through authenticity

The Strongest Brands Connect With Authenticity Retail and online have combined to create an authenticity gap between consumer and product source. For most consumers, milk (like so many other things we consume) has become a product sourced from the shelves of supermarkets and differentiated by…

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Truly Deeply creates brand identity for Our Watch Awards

Truly Deeply is proud to share our brand work for the inaugural Our Watch Awards – the first national media awards to recognise exemplary reporting that ends violence against women. Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media…

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Airbnb's floating house – the latest in their campaign of surprise and delight

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building…

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Volvo flexes their Swedish brand pillar with Avicii to engage a new audience.

Branded song becomes campaign: Two Swedish brands come together for a new beginning. Swedish DJ and producer Avicii joins the Swedish car brand Volvo to promote the all new Volvo XC90, with his new single ‘Feeling Good’.

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