Blog

By Category


Realtor.com – Cuts-through the sales clutter with warmth, personality & humour

In the world of sales, lead with an engaging brandpersonality In the hyper sales environment of real estate, Realtor.com in the US is backing-up their product and technology innovations with a brand that is big on engaging personality. It doesn’t seem like rocket science; creating…

Read more »

Snickers campaign engages New Yorkers by identifying local urban design mistakes

  You make mistakes when you’re hungry Confectionery brand Snickers continues to build on their global brand communication platform of ‘Snickers Satisfies’ with this campaign from NYC. The Snickers consumer value proposition of being a hunger buster above and beyond a chocolate bar has translated…

Read more »

Responsive Outdoor Campaign for Women's Aid leverages technology for brilliant cut-through

Responsive outdoor ads heal bruises through facial recognition technology A state of the art creative campaign for U.K. charity Women’s Aid draws the attention of passersby with startling  images of women with bruised faces. Using a billboard mounted camera and facial recognition software, the ads…

Read more »

Star Wars – An on-going Brand Communication Legacy

May the Force of Brand Association be with You. Brand association with movies is nothing new, but it seems the allure of the Star Wars film franchise just never gets tired. Sports and fashion shoe brand adidas are today launching the latest range of kicks…

Read more »

Creating Real Product Differentiation through the Super Power of Augmented Reality

Next Generation Kids Video Games – Brought to you by your Friendly Cereal Brand Back when I was a kid, I can remember me and my sister hassling mum to buy one particular cereal over another. It had nothing to do with the flavor, the…

Read more »

Coming Soon – adidas' Augmented Reality Shoes

Your Shoe will be the game Controller adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in…

Read more »