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The Rise and Potential Fall of the Tom Waterhouse Brand

Waterhouse is a name┬ásynonymous with horse racing and since the launch of tomwaterhouse.com also with betting. Tom Waterhouse, a fourth generation bookmaker has created a brand based on his family’s association with the industry. He has unashamedly used his family name, his cheesy smile and…

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Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

Innovative Retail Branding from Topshop UK Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights…

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In the Press – Brand agency Truly Deeply leads the way on the Cloud

Our very own Derek Carroll (Truly Deeply Creative Director and tech-guru) was interviewed for a feature on businesses adopting the benefits of cloud technology in a recent feature in The Age newspaper. At Truly Deeply we’ve had our head in the cloud from the early…

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Airagami and the Art of Standing Out in the Retail Brand Landscape

Stand-out Retail Brand Design Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again…

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Burberry – A retail brand that weaves together tradition and cutting edge digital

Creating Relevant, Cutting Edge Retail Branding Doesn’t Mean Reinventing the Wheel In 2012 fashion retail brand Burberry launched their remodeled store at 121 Regent St London. But what at first glance looks like a traditional retail re-fit is -on closer inspection – a blueprint for…

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Kill Off The Department Store Label – Our March article for The Melbourne Review

The challenging future of department stores in Australia. April 2013 Peter Singline & David Ansett There is much written about the challenging future of department stores in Australia. Both David Jones and Myer are household names with a rich heritage in retailing, but for many…

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Lounge furniture designed to connect brand & consumers on a whole new level

Typographic Furniture for Type Nuts & Bold Brand Statements We love this range of typo-lounge-furniture from French design company TABISSO. The range which is aptly named ‘Typographia’ offers lounge chairs that incorporate all the letters of the alphabet and numbers 0 to 9. The range…

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Saving the Day? Our March article for The Melbourne Review

Why entrepreneurs might just be the saviors we’ve been waiting for. March 2013 Peter Singline & David Ansett For some reason the term entrepreneur has a slightly tarnished sheen to it, a little less grubby than a used car dealer, but only slightly. Entrepreneur is…

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Bicycled – A Cycling Brand with a Higher Purpose

A Bold reason for Being There’s a reoccurring theme been playing out in recent posts, which is the recognition of brands who have clarity around their higher purpose – a reason for being that goes beyond the commercial transaction they have with client and customer.…

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Not-For-Profit Brand Management – The Livestrong Foundation Loses Lance

Livestrong’s Bold Re-branding Strategy In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling’s black sheep Lance Armstrong continues to discover his personal brand, tarnished by drug cheating, continues to be cut-loose from the…

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Walmart's 'Store For Good' is a reminder that brands need a Greater Purpose

Big Brand and Big Heart? US Mega-retailer Walmart, seen by many small town business owners as an enemy to community and local business in general is working overtime to turn the tide of public sentiment. Store for Good is a program Walmart is developing in…

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The New Business Acquisition Power of Social Media for Business to Business Firms

Proving the Digital Experts Wrong Much has been written over the last few years about the role of digital marketing and social media for business, yet the subject remains one viewed by most executives with skepticism bordering on derision. Like any other new channel to…

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