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Research shows well-designed Annual Reports add 70% to perceptions of stock value

Annual Report Design ROI At Truly Deeply we’ve been working with organizations to maximise the value of their shareholder reporting for more than twenty years. Based on a wealth of research we have developed a comprehensive framework to provides a best practice guide to those…

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US retail brand Target creates a compelling range of online-only brand offers

Welcome to the new Online Retail Brand Reality Fair to say for most retailers the journey towards refining an effective brand strategy that integrates their online and offline is taking alot longer than anyone ever thought it would. We’ve shifted from a reality where the…

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Storytelling through Creative Mapping

In an age of Google Maps and GPS, it’s not unreasonable to ask the question “Have all the maps been made?” This was the question posed to us by Hervé Senot at a recent Centre for Everything* workshop. Hervé took us through some unusual examples of…

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Place Branding – Bulgaria's new tourism branding gets a little lost in translation

Recently the Bulgarian Deputy Minister of Economy, Energy, and Tourism presented tourism brand for Bulgaria to the world. For some countries, there are decades of well established reputation which they are able to leverage to build a globally influential place brand – Italy, France, Brazil,…

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Australia Through Zeitgeist Eyes – Our January branding article for The Melbourne Review

Each year Google publishes its Zeitgeist report, a summary of the mountains of data they collect based on the search behavior of the ‘hooked-up and linked-in’ citizens of the digital world. Previously, we’ve had annual snapshots of the nation, utilizing traditional market research to conclude…

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How 3D printing will change the world of branding.

3D printing has recently moved beyond infancy and is being used in various industries for more than just prototyping. Few people have a grasp of what this technology is capable of and its potential for revolutionising industries. Already 3D printing is utilising materials as diverse…

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The Innovation Value Equation for Business – Just Add Design

Came across this great little diagram from the UK Design Council illustrating the value of design in the innovation process. Nothing more need be said. Dave Ansett Chief Cre­ator of Brands To receive free monthly updates of our our most popular brand posts – click…

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Unique Visual Imagery – An Asset for Achieving Stand-out Brand Design

Starting with Different Seems self evident, but far too often we find brand owners and managers caught within the paradigm of their category. For a precious few brands who are market dominant and who have a significant and sustainable advantage through their product or service…

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A Glimpse into the Future of Brand Identity Design

The Amusing Future of Brand Identity Recently I came across this great blog which shows not only the evolution to date of many of the world’s best known logos, but more amusingly where they might be heading in the future. Brands featured include Apple, KFC,…

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Seven new Rules of Retail Branding – How to Connect with the Contemporary Customer

The Tough Task of Staying Relevant The task for retail brands of connecting with customers continues to become more and more complex. Increased competition, decreased differentiation of product and price, and more savvy and time poor consumers is providing a challenge many retail brands are…

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Personal Brand with Passion

On the weekend we were presenting on Personal Branding at the annual Tennis Australia’s Coaches conference. It is a topic that always creates a strong level of creative tension because by definition it brings into focus the question of where an individual’s true passion and…

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Print meets digital retail – Esquire Magazine launches on-page shoppable content

In a fascinating transition in the print/digital revolution, Esquire magazine is launching a new digital retail functionality in its December print issue, set to hit the streets on November 20th.

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