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The Ultimate BBQ Bible Brand Gesture

I love a good cookery book, and this ones a ripper. JWT Brazil created this monster for Tramontina, a leading brand of kitchen supplies. While Tramontina has a full range of barbecue accessories they needed to prove their credentials to their audience: owners of barbecue restaurants.

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Retail brand strategies in a real world assault

JWT’s trends for retail in 2013 suggests that retailers who find a way to integrate will have a “killer brand.”  It has experts suggesting that one needs to be where the customer is, with both your messaging and your product. Consumers today are both online…

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