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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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Kellogg's hit the spot with humor, innovation and imagination

  Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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