There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…
Read more »
What did Lance Armstrong Teach You? February 2013 Peter Singline & David Ansett In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong. Interestingly, it became official in a very public chat with an even…
Read more »
They say revenge is a dish best served by… librarians I spotted this image on papermag.com and I couldn’t resist sharing. As the next chapter of Lance Armstrong’s fall from grace unravels before our eyes, it appears his fall from grace has been greased by…
Read more »
Last month as the International Cycling Union (UCI) followed the US Anti-Doping Agency on banning Lance Armstrong for life and stripping him of his Tour wins we got to witness what is arguably the biggest personal branding disasters unfold. I don’t think there’s any debate…
Read more »