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Hidden images in branding, advertising and everyday things.

Recently on a trip to Portsea I came across some site-specific livery design. In fact, it was so specific it almost blended into its background, as though it was not there. However unintentional this effect was, it made me think of more deliberate and successful…

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Paper engineering – inspiration to think outside the box

Matt Shlian. I’m not sure why I haven’t heard the name before, maybe because I don’t come from a design background, or maybe because I’m just a little slow like that, but what ever the reason, I can now appreciate that this guy is producing some seriously cool…

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Levi’s on a Mission

This week in Los Angeles, Levi’s is unveiling the latest installment of its Levi’s Workshops.  Having already conquered New York with their Photo Workshop in October last year, and more recently San Francisco with its Print Workshop, the brand is moving to the home of…

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Will the Real Brand Please Stand Up – Authenticity and Brand Sponsored Content

The Critical Role of Authenticity in Brand Sponsored Content Just the other day LA advertising gun Miry Whitehill and I were swapping thoughts on a new content-based social media campaign for Levis. What a huge project, with a nice, soft brand ownership from Levis,…

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