By Category

Brand impact of KLM's 'Meet and Seat'

As airlines continue to struggle for differentiation, KLM hopes its new ‘Meet and Seat’ programme might be another incentive for you to choose them. It’s a bold initiative that rides the social media wave and may well provide a valuable brand gesture that enhances the…

Read more »

Know my phone…..know me

Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t…

Read more »