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Lowe’s sci-fi inspired Holoroom brand gesture

US home improvement giant Lowe’s has now teamed up with some unlikely bedfellows to create an augmented shopping experience. Inspired by science fiction, Lowe’s are hoping their ‘Holoroom’ will revolutionise the way we plan and shop for home improvement.

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The Art of Outdoor Brand Communication Design

Billboard Brand Design Genius The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity…

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