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lululemon continue to differentiate with community

Why lululemon is the new breed of brand A few years back I recall seeing a former Nike VP of women’s wear speak. She was asked what was the biggest change she’d seen in that category during her time at Nike. Her answer was the…

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The 12 Steps to Building a Loved Brand

Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much cynicism surrounds the brand industry must be a reflection of the inability of the industry to…

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