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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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The new B in branding: B Corporation

This year I had the pleasure of a 2 month sabbatical in Europe, with a combination of travelling and cocooning and reading a big pile of business and brand writing. One thing that struck me was that from a brand perspective the time of the…

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