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Consumer are smarter than you think (don’t try and trick the girls)

Reality Check for Marketers That awkward moment marketers realise they’re not fooling this feisty four year old with their marketing charms. From the mouths of babes… Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands…

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5 Strategies for brands to do more for less from The Challenger Project.

Need to get your brand noticed but don’t have the resources to get the word out by traditional means?  The Challenger Project in the UK is published by eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavior. I love the way these…

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Building Loved Brands – A Presentation by Truly Deeply Founder; Dave Ansett

Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit. In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of…

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Sauce brand plays with fire to grow brand

Hot sauce brand Sriracha has made the remarkable move of licensing it’s brand to internet startup Sriracha2Go. While licensing food brands and production isn’t anything new (think beer brands) this seems like a risky move for a growing and thriving brand. 

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Food photography and manipulation in advertising: Why do we accept knowingly being lied to?

The rise of photo manipulation is changing our perception of the images we see all around us, but are these changes for better or for worse? “I am far from saying that a photograph must be an actual, literal and absolute fact…but it must represent…

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Noosa chocolate factory keeps it's charm by avoiding online store

Noosa chocolate factory: a chocolate lovers dream come true. Whether its rocky road you crave, or brownies you better get in quick, as stock is only kept for 7 days after production and unfortunately there is no online store. All products are hand made, and delivered…

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Revealing interviews offer honest insight into what it is like to be a creative

  Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it…

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Free Marketing and Brand Awareness Lessons from '1800 GOT JUNK?'

Creative and free marketing initiatives to get you brand awareness and more customers. On my way to work a month ago I was surprised to see a man jumping up and down on his truck with a blue wig waving a sign ‘1800 GOT JUNK?’.…

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Atherstone, bringing the good life to the west

Place brand development, identity, naming, campaign design and execution. This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west.

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OPSM ‘Eye Love’ Brand Storytelling

OPSM has recently launched a new strategic brand platform and advertising campaign in Australia and New Zealand. The new brand story applied by OPSM is attempting to reconnect through brand storytelling with customers. The simple iconography and bright fun brand colours certainly do achieve this.…

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A Lesson in Brand Building from George the Giant Groper

Following the tradition of tourist towns the world over, Port Douglass in Far North Queensland, Australia has an embarrassment of restaurants and bars – it’s a wonder how they manage to keep business ticking-over during quieter times. Fair to say, competition between the restaurants and…

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