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Levi's: Re-engaging customers through authentic brand experiences

Walking through Melbourne Central shopping centre at the weekend, my eye was drawn to the Levi’s store window decal.  Their concept store is home to The Levi’s Tailor Shop, who offer their customers a free alteration service on jeans. The shop will also Customise, Personalise…

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Unconventional love – brands capitalising on Valentines Day by doing it differently

Valentines day, a day of worldwide polarisation, singles vs couples. A day when my Facebook newsfeed is hijacked by proud photos from those who have cleaned up in the V-Day stakes, and bitter statuses from those who haven’t. Come on guys, you aren’t fooling anyone…

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